How to Avoid Perceived Conflict of Interest and Increase Integrity

How to Avoid Perceived Conflict of Interest and Increase Integrity

Written by Risk Management Team on April 18, 2023

In the competitive world of business, the lines between personal and professional connections can sometimes blur, and when this happens, it can create a perceived conflict of interest. For example, picture an executive at a mid-sized tech company tasked with selecting a consultancy firm who can help them develop a winning growth strategy. The executive’s sibling happens to be a business consultant specializing in the tech industry and has been wildly successful in the past. As the management team evaluates proposals from various consultancies, the executive decides to invite their sibling’s firm to submit a proposal, confident in their past successes.

This situation could easily raise eyebrows amongst people as they grow concerned about a potential conflict of interest. As a leader, your gut instinct is to shut it down, but how do you know if this is an actual conflict and not just a perceived conflict of interest?

What is a Perceived Conflict of Interest?

At some point, you’ve probably heard the phrase “conflict of interest” tossed around in your workplace. But have you ever considered the possibility of a “perceived” conflict of interest?

A perceived conflict of interest can arise from personal relationships, financial interests, or even just the mere appearance of impropriety. Unlike an actual conflict of interest, which involves a tangible benefit or relationship directly impacting someone’s decision-making, perceived conflicts of interest are rooted in a potential or perceived conflict. For example, a CEO giving a board seat to their cousin might be an actual conflict of interest, while a CEO having lunch with their cousin who happens to work for a potential vendor is a perceived conflict of interest.

Perceived conflicts of interest are like invisible monsters lurking in the shadows of your business  that have the power to erode trust, create suspicion, and even lower morale among your team members. Even though they may not be real, they can still wreak havoc on your company’s reputation. That’s why it’s essential to address and prevent these sneaky monsters in your workplace. 

How to Avoid a Perceived Conflict of Interest 

Set a Transparent and Proactive Policy

A successful business is built on trust and integrity, which is why avoiding a perceived conflict of interest is so important. The first step in achieving this is establishing a transparent and proactive policy that clearly defines a conflict of interest and how employees can disclose potential conflicts.

When creating your conflict of interest policy, ensure it:

  • Defines what constitutes a conflict of interest and provides examples.
  • Provides guidance on how employees can disclose potential conflicts of interest.
  • Encourages open communication and emphasizes the importance of transparency.
  • Outlines the consequences of failing to disclose conflicts of interest. 
  • Creates a process for evaluating and addressing potential conflicts of interest.

Addressing potential conflicts before they escalate into actual issues is a proactive approach that can save your organization from the fallout of misunderstandings and safeguard its reputation.

Provide Guidance and Training

To ensure your business runs like a well-oiled machine, it’s essential to provide your employees with proper training on perceived conflicts of interest. This is why regular training is a must, and it shouldn’t just be a one-time event during employee onboarding.. 

To really make an impact, you need to schedule refresher sessions that keep employees informed about their responsibilities and the potential consequences of failing to avoid a perceived conflict of interest. It’s like getting a tune-up for your car to keep it running smoothly and prevent breakdowns.

Of course, training is only effective if it’s understood, which is why you need to get creative with the delivery. In-person sessions are great, but supplementing them with written guidelines, visual aids, and quizzes to assess comprehension can help reinforce the message. On top of this, it’s crucial to create an environment where employees feel comfortable asking questions and seeking clarification on sensitive topics. Without this open and honest communication, employees may be hesitant to ask for help or clarification, leading to misunderstandings and even conflicts.

Monitor and Address Concerns

To prevent a perceived conflict of interest from turning into a real conflict, it’s essential to keep an eye out for warning signs. This means regularly monitoring employees’ financial disclosures and other relevant information to identify any potential conflicts. By being vigilant and proactive, you can nip conflicts in the bud before they have a chance to cause damage.

When a potential conflict of interest is identified, it’s crucial to address it promptly and effectively. This may involve taking action to minimize the perception of a conflict, such as disclosing it to relevant parties or limiting involvement in certain decisions. In more serious cases, it may be necessary to remove the employee from the situation entirely. The key is to act quickly and decisively to prevent the conflict from causing harm to the business or its employees.

Update Your Policy Regularly

A conflict of interest policy is like a compass that guides your business toward a fair and transparent workplace. But just like how you wouldn’t use an outdated map to navigate a new city, relying on an outdated policy can lead you astray. This is why regularly reviewing and updating your policy is essential to ensure it remains relevant and effective.

One of the primary reasons for reviewing and updating your policy is to ensure that it aligns with your current business needs. As your business grows and evolves, new potential conflicts of interest may arise that were not present when the policy was first created. Regular reviews enable you to identify these unknown risks and ensure that your policy addresses them appropriately. This proactive approach helps to prevent a perceived conflict of interest from developing into something more serious, helping to protect your business and its reputation.

Protect Your Business from Potential Conflicts of Interest with ComplianceBridge

In today’s world, where trust and integrity are paramount to the success of any business, avoiding conflicts of interest, both real and perceived, is crucial. But how can you ensure that you’re taking the right steps to identify and address potential conflicts before they become actual issues? That’s why ComplianceBridge Risk offers an easy-to-use, customizable conflict of interest software solution that can simplify your COI disclosure process.

By using ComplianceBridge, you can customize your questionnaire, schedule it, and sit back while our software takes care of the rest. Our platform allows you to schedule automated reminders, track progress, and send notifications to keep you informed every step of the way. With conditional and weighted questions, in-depth analysis capabilities, and real-time reporting, you can identify and address potential conflicts of interest quickly and efficiently.

Get started today and see how our ComplianceBridge can help you protect your business and ensure its success.

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